Digital Portfolio | Tailor Payton

Tailor Payton

Digital Marketing Strategist

404-625-0237
Atlanta, Georgia

PROFILE

Highly creative and multifaceted Digital Strategist with 4 years expertise in advertising, graphic design, social media marketing, SEO, technology solutions, cross-functional team leadership, digital marketing campaigns, marketing strategy, research, customer service, and client relations. An exceptionally dedicated creative with proven success in directly growing brands, digital copywriting, expanding social media engagement, and generating sales while exceeding performance goals. Did I mention this is my passion? Let me take your brand to the next level!

Entertainment

Project Assistant/Registration-

Worked closely with the A3C Conference Production Team and Registration Managers on managing flow

and communication to artist/talent at check in. Organized wristbands and passes prior to registration opening each day. Worked within Marcato and Universe programs to check in guests. Work with team and managers to communicate and/or accommodate VIP special requests. Attend the pre-production meetings as scheduled.

Photojournalist- Steed Media

Researched/created magazine worthy content for social media. Represented magazine at local media events as a Brand Ambassador.

Social Media

Creator and Lead Strategist for Hungry Homegirl LLC.

An Atlanta food-based brand highlighting local eateries, festivals, and events. Hungry Homegirl originated an as food blog and transitioned to a brand. The food enthusiast, Hungry Homegirl has sinced participated in restaurant grand openings, launched the Hungry Homegirl Food Tour, marketed for multiple business and has built a network of food influencers in the Atlanta market.

Social Media Influence:

Audience Reach: 1500+ Per Post

Total Social Media Likes: 50,000+

Platforms Include: Instagram, Facebook, TikTok, Twitter, and Youtube.

Branding

Brand and Marketing Manager

Chick-fil-A Brands

Successfully deployed email campaigns on operator’s behalf ensuring each campaign was sent to the target audience at the correct time and date.

Improved client’s restaurant branding plans and social media presence by growing business by 40% with engagement and content creation.

Worked to increase inside sales by locating, developing, defining, negotiating, and identifying mutually beneficial relationships in the community.

Exceeded client’s expectations, increasing mobile ordering and app users retention by 60% by creating restaurant campaigns.

Designer

Digital Strategist- Stay current on industry trends for possible opportunities to attract new readers and more engaging content. Maximizing site traffic by utilizing Search Engine Optimization keywords. Planning and Executing local food events in the Metro Atlanta Area. Promoting new post using advertisement, emails, and social media. Researching, generating, and pitching ideas to local restaurants for brand collaboration.

Other services include: Web Design, Logos, Custom Illustrations, Photography, Videography, Brand Collaborations.